Feminvest

Brand Identity, Brand book

In the Brand Identity module on Hyper Island, we created a visual brand identity based on strategic insights and data. We were given the task of refreshing and recreating Feminvest, by building a new brand guideline for the digital world to be presented in a bolder way. A prototype of a brand book for Feminvest that will possibly be launched in the future. The brand book contained the new service's brand purpose, vision and mission - to more specific details, such as colors, imagery and fonts.