Product Design Intern at G-star, Amsterdam

Supported the brand and marketing initiatives across creative, strategic and digital projects. Conducted market and industry research to inform concept and brand development, and developed a strategic launch plan for the reintroduction of the G-Star brand mascot. Contributed to marketing strategies across digital channels, campaigns, collaborations and in-store communication, translating brand objectives into cohesive customer-facing experiences. Collaborated cross-functionally with multiple departments to coordinate project execution and ensure consistency, quality and alignment with the brand.